How much does it cost to open a flower shop or a floral studio?
[Hua11.com Original] Due to Hua11.com’s extensive experience in flower shop operations, many students express interest in running their own flower shops or floral studios. Our backend data reveals that approximately 80% of students have a clear intention to open a flower shop or studio. Meanwhile, the remaining 20% prioritize mastering craftsmanship first but do not rule out the possibility of opening their own flower shop or studio at a later time.
One of the top ten questions we receive is: “How much does it cost to open a flower shop or floral studio?” In this article, we’ll provide a detailed answer based on the situation in Guangzhou and our experience with opening chain flower shops and studios.
Let’s begin by examining the costs associated with opening a flower shop:
The cost of opening a flower shop needs to be calculated in several parts. In general categories, it consists of:
1. Shop rent
2. Decoration investment
3. Labor cost
4. Purchase cost
These parts. The following is a detailed explanation (only for the situation of beginners opening a flower shop):
First, shop rent
This part depends on your own budget control, and the differences in various places are huge.
For example, in Guangzhou, the ground-level commercial shops near the bustling CBD area (also depending on the specific location) can reach 500 yuan/square meter. That is to say, for a 40-square-meter storefront, the rent requires 20,000 yuan/month; another example is in some parks or slightly remote mid-to-high-end residential areas, it can be reduced to 200 yuan/square meter. Then, for a 40-square-meter storefront, the rent only requires 8,000 yuan/month.
Moreover, for a small flower shop (with an area of less than 20 square meters), the overall rent can be further reduced to less than 5,000 yuan/month, and the rent pressure is very small.
Generally speaking, the landlord will require two months' deposit and one month's rent, that is, the deposit (deposit) is two months' rent, and the first month's rent also needs to be paid together, that is, three months' rent needs to be paid at one time. And there may be the existence of shop transfer fees. For shops in good locations and large areas, transfer fees of tens of thousands or even hundreds of thousands of yuan are very common (usually when taken over by the next tenant, they are recovered at the original price or at an increased price).
So, in the entire cost of opening a shop, the shop rent occupies a large proportion. It is worth spending time to investigate carefully. This will involve the location of the shop. For a detailed analysis, please refer to this article: [Hua11.com · Flower Shop Risk Defense Series 3] Analyzing flower shop locations: Have you considered these potential pitfalls?
Second, decoration investment
Similarly, the investment in this part needs to be controlled according to your own budget.
Fresh flowers are originally very good decorations. We generally do not recommend making the decoration too fancy to avoid competing for the customer's attention and stealing the show. Instead, customers' attention should be focused on fresh flowers or the ornaments that can be sold in the store.
If it is a Korean-style small and fresh soft decoration style, and the storefront is not large, the entire soft decoration cost of the store can even be controlled under 10,000 yuan.
The best way is to invest by stages according to the operation situation. This can not only reduce the capital pressure of the first investment but also make customers feel fresh frequently. (Reference idea: [Hua11.com · Flower Shop Startup Series 3] Discover the 'rolling' internal investment strategy for your flower shop or floral studio)
Believe me, we artisans like to do it by ourselves the most. It is foreseeable that the indoor soft decoration will often change.
It is worth noting that it is generally recommended to purchase a freezer for storing fresh flowers. Depending on the area, two-door or three-door freezers can be used. With a freezer, the flowering period of fresh flowers can be prolonged, losses can be reduced, and inventory adjustment is facilitated. The price of freezers varies greatly. If the requirements are not high when the store just opens, it is okay to purchase one within 5,000 to 8,000 yuan. Hua11.com students enjoy special value-added services and can obtain the same products at a better price than the market price.
Third, labor cost
In the early stage of the labor part, you only need to rely on yourself or hire a small worker or apprentice to help. There is no need to invest too much to start smoothly. The full-time salary should be controlled within 2,000 to 3,000 yuan.
If you open a store in the form of a partnership, pay attention to clarifying the profit distribution in advance and clarifying the responsibilities of each person, which is conducive to long-term cooperation. After confirmation, it should be determined in the form of a contract or agreement.
Regarding partnerships, please read the following two articles carefully to avoid many pitfalls:
Fourth, purchase cost
The purchase mainly depends on the area and the positioning of the flower shop to determine the purchase varieties and quantities. Generally, 10,000 to 20,000 yuan of working capital per month is sufficient (mainly to cope with peak seasons such as holidays).
The first purchase can refer to the following table (this list does not represent that it is completely applicable to your flower shop and is for reference only):
So, if it is not in a particularly bustling area or a particularly large storefront, in Guangzhou, the total budget for opening a flower shop should be able to be controlled within 100,000 yuan to start. For other cities, refer to the price level in Guangzhou and make appropriate adjustments and estimates.
Those who spend hundreds of thousands to open a flower shop, if you are not particularly experienced, you may need to re-examine your positioning and the use of funds to avoid unnecessary waste and reduce investment risks.
Next, let's take a look at the cost of opening a floral studio:
When opening a floral studio, it can be imagined that we can immediately save the two major costs of (additional) shop rent and decoration investment. This is the major investment.
The labor cost is not much different from that of opening a flower shop. Usually, one or two people start to operate.
The remaining purchase cost. Since the studio usually does not need to be displayed externally, you can even purchase after obtaining the order and receiving the advance payment, thereby minimizing the loss of fresh flowers.
So, in terms of extreme cost control, to open a floral studio, you can start with zero cost and do not need to pre-invest a penny.
Does this sound great? Please don't get excited first. The floral studio and the physical flower shop have very different operation methods. For the differences between them, please continue reading this article: [Hua11.com · Flower Shop Startup Series 2] What is the difference between a floral studio and a flower shop?
To sum up, whether it is opening a flower shop or a floral studio, it is considered to have a relatively low investment threshold. So study hard and do well. Don't worry. And this is an accumulative industry (including craftsmanship and customer sources), and it will only get better and better. We already have quite a lot of students who have opened physical stores or studios. They can do it, and so can you.
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