[Hua11.com Original] We enjoy engaging with our students, and one topic that frequently arises is: "After opening a flower shop or studio, what business do you plan to pursue?"

In the lively atmosphere of our discussions, the answers naturally vary. 😊

However, if we summarize, we find that the responses primarily revolve around retail flower gifts and floral arrangements.

When people think of arrangements, weddings often come to mind. Some students believe that learning floral art means focusing solely on wedding arrangements or flower wrapping.

This perspective reflects a traditional mindset, shaped by the development and application of floral art in our country. Yet, the reality is that floral art has a much broader scope than most people imagine. Beyond weddings, it finds applications in banquets, mall events, customer promotions, and various other contexts.

Many unexplored fields still offer abundant opportunities. This optimism drives Hua11.com's continuous support for the industry.

Some students mistakenly believe that mastering arrangements requires learning complex structures. However, this notion is influenced by advertising.

Arrangements can be either light or elaborate. The scenarios differ, customer needs vary, and the techniques employed also diverge.

As we learn floral art, let's avoid rigidity. True floral art isn't limited to what "foreign masters" teach; we shouldn't dismiss other approaches. Instead of fixating on grand competition structures, consider the practical needs of local customers. Avoid lecturing them.

Our vision should be broader.

In business, we must support ourselves. Let's stay grounded, pursuing activities with a favorable input-output ratio, profitability, and responsibility for our families.

Observe your surroundings. Are arrangements for baby banquets, birthday parties, or mall events predominantly complex or lightweight? What's the budget—hundreds of thousands or just a few thousand? Venue size matters too: hundreds of square meters or tens?

Dig deeper. Does a project involve dozens of people or just a few? Is the execution time days, weeks, or mere hours? Payment cycles—months, half a year, or immediate?

Considering these factors is crucial for accurately assessing your target market.

 

Through years of participation, observation, and contemplation, Hua11.com introduced the concept of "Light Decoration" to the floral industry.

Let's delve into the details:

1. What is Light Decoration, and what are its characteristics?

 

 

As the name suggests, "Light Decoration" involves lightweight scene arrangements, incorporating elements like floral art and balloons.

 

 

Unlike traditional large-scale arrangements (such as wedding or theme arrangements) that rely on complex structures, Light Decoration offers the following features:

- Light and Flexible: Easy to transport, unload, install, and disassemble.

- Efficient and Fast: Can be completed in as little as half a day.

- Low Labor Cost: Achievable with just one person.

- Minimal After-Sales Service: Less maintenance required.

- Higher Profit Margins: A lucrative option.

 

 

Light Decoration finds widespread use in various contexts, including baby banquets, 100-day celebrations, birthdays, corporate events, festivals, proposals, grand openings, mall displays, storefront arrangements, and exhibitions.

 

 

While it may appear straightforward, these characteristics embody valuable entrepreneurial and business concepts across diverse fields. We'll explore them further in the second article of this series.

2. Characteristics and Disadvantages of Large-Scale Arrangements

When compared to Light Decoration, large-scale arrangements fall into the category of "big projects" based on their project attributes. The assumption is that since they are substantial endeavors, they yield high unit prices and greater shares—sounds promising, right?

Before addressing this question, let's examine the team involved in a specific large-scale wedding (note that the team names have been anonymized):

- Wedding Planning: @*Gift Planning

- Wedding Photography: @*Min Impression

- Wedding Video: @*Fei Video

- Makeup Styling: @US Makeup *

- Lighting Design: @*Lighting Design

- Wedding Emcee: @*Rui

- Ceremony Execution: @*Rui

- Instant Photo: @*Min Impression

- Floral Design: @*Kui

- Site Layout Shooting: @*Guang Vision

- Dessert Customization: @*Baking

- Banquet Venue: @*Hao Hotel

Impressive, isn't it?

However, if you've ever been involved in large project sales or execution, you'll recognize common drawbacks that are hard to avoid:

1. Resource Intensiveness:

- Large projects demand significant human resources. Each aspect is handled by an independent team, often with minimal communication. Managing such a diverse team becomes increasingly challenging as the number of people involved grows.

2. Time-Consuming:

- From initial communication to planning and execution, large projects require your involvement at every stage. Frequent modifications, confirmations, and rework contribute to high time costs.

3. Stringent Requirements:

- Project sponsors (Party A) lead the way, and contracts must be signed. Flexibility is limited, and deviations from the contract may result in deductions.

4. Long Payment Cycles:

- Large projects often follow installment payment structures (e.g., 442 or 433). Errors during intermediate stages can jeopardize final payment collection.

5. Bidding and Competition:

- Large projects typically involve bidding or plan comparisons. Unfortunately, your upfront efforts (such as creating 3D renderings) may go unrewarded—a significant sunk cost.

6. Layered Subcontracting:

- Most profits end up with advertising or planning companies, leaving a modest budget for the florist.

7. Lack of Replicability:

- Each large project stands alone, making standardization difficult. Unique challenges arise with every participation.

8. Risk of Idea Theft:

- Unscrupulous companies may solicit your plans, only to hand them over to a lower-bidding executor, leaving you uncompensated.

Being constantly cautious in such an environment can be mentally draining. It's understandable if this isn't your preferred way of working.

3. Why Did Hua11.com Introduce the Concept of "Light Decoration"?

Let's revisit our original intentions and ask ourselves: Why do we choose to pursue floral art?

For me, the reasons are straightforward:

1. Love for Flowers:

- I genuinely enjoy working with flowers.

2. Self-Sufficiency:

- I aim to build a fulfilling career that provides a steady income. Along the way, I want to find joy and contentment. That's sufficient for me—I'd rather avoid excessive stress and complex relationships. Otherwise, I might as well stick to a regular job.

My ideal state is one where I'm happy every day, with a relaxed mind and body.

(For insights on career choices, refer to [Hua11.com · Career Analysis Series 1] I have a job, but I really like flowers. Should I resign and enter the flower industry?)

Light Decoration aligns perfectly with these goals.

Our original intention drives us to define the concept of Light Decoration. By doing so, we ensure that most florists and practitioners in flower shops and studios gain a clear understanding of such projects. This clarity allows them to plan their learning trajectory and set reasonable expectations for future development, avoiding blind decisions.

Choose projects that are relatively easy and fully manageable. This way, you'll experience a strong sense of achievement and happiness. Even when tired physically, your mood remains comfortable—a healthy state, indeed.

Remember the saying: "Do something and not do something." Focusing on controllable and achievable light decoration projects is one of the simplest paths to success. (Refer to [Hua11.com · Marketing Pro Series 3] Apply the "Advantage Amplification Principle" to discover your niche market)

In our next article, we'll delve into the advantages of Light Decoration and its crucial role in modern flower shops and studios. Keep reading!

Copyright Statement:

This article is an original creation by Hua11.com and is included in the “How to Run a Flower Shop and Floral Studio” Ebook. The content of this article may be periodically updated and is initially published on the Hua11.com official website blog. You can find the article at this link: https://hua11.com/blog/4697.html.

Reproduction of this article is permitted, provided that it is reprinted in full and all copyright information is retained. Any form of plagiarism, whether partial or complete, is strictly prohibited. Legal action will be taken against violators.

The work titled “How to Run a Flower Shop and Floral Studio” is copyrighted by Hua11.com. Additionally, the “Practical Floral Training” model and the concept of “Light Decoration” are original creations by Hua11.com. The trademark “花艺意” is registered and protected by relevant national laws.