How to start a part-time flower business?
[Hua11.com Original] Among the students of Hua11.com, a significant portion are office workers. Some of them aspire to explore the flower industry through part-time work—not primarily for financial gain, but to validate their ideas or experience floral art, potentially laying the groundwork for a full-time career in the future.
This approach is commendable.
However, it's also a challenging path. Aside from sacrificing leisure time, part-time work demands more time and energy than typical jobs. Yet, as our elders often remind us, "No gains without efforts." Considering the wonderful nature of this industry, the journey is worthwhile.
Now, let's delve into a strategy for launching your flower business during "part-time" hours. (We won't discuss "WeChat business" here; instead, we'll focus on solid floral art projects.)
I. Choosing Reasonable Part-Time Hours
When handling flower gift orders (such as bouquets or flower boxes) part-time, the following steps typically apply:
1. Obtain Order Information (Marketing Stage)
2. Communicate with Customers (Negotiation Stage)
3. Confirm the Order (Order Placement Stage)
4. Purchase Flower Materials and Supplies (Procurement Stage)
5. Create Floral Artworks (Production Stage)
6. Arrange Delivery (Logistics Stage)
7. Provide After-Sales Service (After-Sales Stage)
Remarkably, for steps 1, 2, 3, and 7, you can manage them without leaving the office. Additionally, if your local urban logistics infrastructure is well-developed, step 6 (logistics) won't pose a concern. Therefore, the tasks that genuinely require your physical presence are purchasing and production.
Typically, flower markets open at 3 am and 3 pm daily. If you're diligent and rise early, you can catch the morning market to procure flower materials. Then, use the remaining time to craft your floral artworks. Alternatively, if you purchase in the afternoon, allocate your evenings for production. Although the timeline might be tight, especially for less experienced individuals, it's still feasible.
Based on this analysis, completing an order may take 1-2 consecutive full days. For office workers with a 9-to-5 schedule, utilizing Saturday and Sunday for part-time work is the optimal choice.
Now, let's consider small floral art interest classes. Drawing from Hua11.com's experience, such classes involve the following stages:
1. Obtain Order Information (Marketing Stage)
2. Communicate with Customers (Negotiation Stage)
3. Confirm the Order (Order Placement Stage)
4. Purchase Flower Materials and Supplies (Procurement Stage)
5. Process Flower Materials, Distribute, and Pack (Preparation Stage)
6. Teach at the Designated Location (Class Stage)
7. Complete the Order (Finalization Stage)
Similarly, steps 1, 2, 3, and 7 can be managed remotely. However, for steps 4, 5, and 6, your physical presence is necessary. If the interest class has a sizable number of participants, processing flower materials (step 5) may take a relatively long time. Additionally, formal classes usually span about half a day.
Consequently, handling an interest class effectively requires dedicating Saturdays and Sundays to the task.
In summary, for office workers, the reasonable part-time hours should be two consecutive days: Saturday and Sunday. Of course, you can also practice after work on weekdays or allocate fragmented time for marketing efforts. Striking a balance between work and personal life ensures happiness.
II. Products and Services Suitable for Part-Time Work
Now, let's explore the floral products and services that align with part-time availability. This discussion directly relates to managing your part-time hours.
Building on our analysis from the first point, if you have two consecutive days, consider creating the following products:
1. Daily Flower Gifts
Daily flower gifts encompass a range of options: bouquets, flower boxes, single flower branches (in bulk), and more. Additionally, there are special items like bulk wrist corsages and flower wreaths.
Why emphasize "in bulk"? Well, in a part-time context, you won't have access to the extensive inventory of a full-fledged flower shop, and the variety may be limited. When purchasing goods from the flower wholesale market, they typically come in bundles. For instance, a bundle of roses contains 20 stems. If your order requires only one rose, you'll need to find a use for the remaining 19. (You might consider them a gift to yourself, but operationally, it reflects poor inventory control.)
What if your order is exceptionally small, yet you still want to fulfill it? If you're a student at Hua11.com, the solution is straightforward. Purchase the necessary flower materials at a price lower than the retail market rate from our training physical store, and then create your own floral works. This way, you won't waste any flowers, and costs remain within a manageable range.
However, if you're not a student at Hua11.com, your options are more limited. You'll likely need to visit a nearby flower shop, buy materials at retail prices, and proceed without on-site guidance from a teacher.
Once production is complete, you can choose to handle delivery yourself or utilize a same-city delivery service. Options include Renren Express (usually electric vehicles), Didi (car-based), or Huolala (truck-based). Arrange delivery according to your needs and preferred timing.
Keep in mind that bouquets typically feature a water-retaining layer, and tilting the bouquet can cause water to spill. Take protective measures during delivery.
For an extra touch, consider attaching maintenance tips to the flowers. You can even use ours: [Hua11.com · Essential Floral Knowledge Series 2] How to maintain floral salon works and daily flower gifts?
Additionally, because starting out part-time can be challenging, consider using specialized internet tools designed for the floral industry. For instance, explore the small program tool launched by the "Flower 24 Hours" alliance. More details are available here: [Hua11.com · Low-Cost Entrepreneurship Practice Series 4] Flower 24-hour mini-program 1: One-click copy of work templates and sharing
2. Monthly Subscription Flowers Delivered on Weekends
What exactly are monthly subscription flowers? They constitute a flower delivery service that occurs once a week, totaling four times a month. These floral arrangements can consist of a single category or a mix of different flowers.
Initially proposed by mobile internet companies, this concept has positive implications for popularizing flowers. However, the business operation logic of "pursuing rapid financing" often leads these companies to prioritize data over quality. Fortunately, we can do better, especially considering the regional nuances of flowers—something they may overlook.
Why Deliver on Weekends?
The choice of weekends for delivery is deliberate. Weekdays clash with working hours, making Monday deliveries particularly challenging. If a customer insists on Monday delivery, you might need to reconsider. During the delivery process, unexpected situations can arise, requiring your intervention. For instance:
- Late Delivery: The recipient keeps asking about the delivery status.
- Recipient Absent: The flowers arrive, but the intended recipient isn't there. You're asked to contact a colleague for signature.
- Damaged Flowers: The flowers suffer damage during delivery, necessitating a solution.
If your workload is manageable, handling these scenarios is feasible. However, if you're already busy with work, compromising your primary job for this service could harm your reputation—something not worth the risk.
Monthly subscription flowers typically involve smaller quantities. To succeed, consider achieving a scale effect—having several interested customers before launching the business. Otherwise, inventory management becomes problematic.
How can you quickly achieve this scale effect? Ground promotion is the most direct and effective method. Explore this guide: [Hua11.com · Marketing First Step Series 3] Guide for novices to open offline markets: Learn risk-free promotion with examples and easy steps
In this project, reaching a scale of 30 within a month is achievable, and even having 10 interested customers can be considered a success.
For a comprehensive analysis of monthly subscription flowers, read our detailed article: [Hua11.com · Product Analysis Series 1] Ultra-detailed guidence: can flower shops compete with e-commerce's 99 yuan monthly packages?
3. Small Floral Art Interest Classes
What exactly is a floral art interest class? It's an activity centered around flower arrangement, organized by companies, units, or individual groups for internal employees, external customers, or personal interests. These classes typically take place within company premises (such as conference rooms), rented venues (like coffee shops), or even flower shops and studios.
The floral art created in these classes should be straightforward, achieving pleasing effects. Ideally, even students with no prior foundation can participate successfully. Additionally, consider portability—opt for hand-held flower boxes or baskets.
However, the scale of floral art interest classes can vary significantly. For commercial orders, the scale tends to be larger, with high requirements and longer service cycles. There are also additional qualifications needed (such as invoicing). When doing these classes part-time, maintaining quality control is crucial to avoid leaving an unprofessional impression. Losing an order once could mean losing that customer permanently. Such clients require careful maintenance, and service levels may need to rise to a "planning" level.
If you're still building your abilities, consider enrolling in Hua11.com's elective "Floral Salon Lecturer Skills Training Course." This comprehensive program enhances your lecturing skills. Hua11.com boasts rich experience in floral salons, serving high-quality customers. You can explore our cases and implementation plans here: [Hua11.com Activity Cases]
After acquiring the necessary skills, start by organizing activities within your circle of friends. Invite 3 to 5 friends (who may bring their own friends) for flower arrangement lessons combined with afternoon tea—a delightful way to strengthen friendships. Gradually expand into the commercial field, taking incremental steps to reduce pressure and increase your success rate.
4. Light Decoration Projects
"Light Decoration" is a concept pioneered by Hua11.com in the industry, referring to lightweight floral balloon decoration. These projects offer several advantages, including quick startup, minimal personnel requirements, short timeframes, prompt payment collection, low risk, and substantial market demand. (Refer to: [Hua11.com · Light Decoration Series 2] The significance of Light Decoration to modern flower shops and floral studios)
If you're working alone, consider simple and standardized light decoration projects. For instance:
- Simple Birthday Theme Decoration: Elements like bouquets, table flowers, letter balloons, floating balloons, and irregular balloon chains.
- Simple Proposal Theme Decoration: Incorporate bouquets, heart-shaped balloon designs, surprise trunks, scattered petals, and candles.
- Simple Mall Celebration Decoration: Include sign-in flowers, chair-back arrangements, bottle flower displays, balloon arches, and KT boards.
As long as the project isn't too large, one person can complete it within half a day to a full day. Including preparation time, it shouldn't take more than two days. Light decoration is an excellent fit for part-time work.
Explore the wide-ranging applications of light decoration during your spare time while studying.
III. Conclusion
The projects mentioned above represent highly feasible entrepreneurial opportunities selected by Hua11.com for part-time florists from a range of floral endeavors.
Mentally, as you embark on this part-time journey, there's no need to rush. Sometimes, a slower pace yields better results. Focus on serving your existing customers well, and gradually they will introduce more clients to your work.
However, keep in mind that the floral industry thrives when it has exceptional florists. While part-time work is valuable, we also encourage you to consider becoming a full-time contributor to the industry.
Copyright Statement:
This article is an original creation by Hua11.com and is included in the “How to Run a Flower Shop and Floral Studio” Ebook. The content of this article may be periodically updated and is initially published on the Hua11.com official website blog. You can find the article at this link: https://hua11.com/blog/4703.html.
Reproduction of this article is permitted, provided that it is reprinted in full and all copyright information is retained. Any form of plagiarism, whether partial or complete, is strictly prohibited. Legal action will be taken against violators.
The work titled “How to Run a Flower Shop and Floral Studio” is copyrighted by Hua11.com. Additionally, the “Practical Floral Training” model and the concept of “Light Decoration” are original creations by Hua11.com. The trademark “花艺意” is registered and protected by relevant national laws.