[Hua11.com Original] Among the many students of Hua11.com, there are some who specifically receive flower transfer orders, primarily online.

When asked about their feelings regarding receiving orders, they all convey the same sentiment: they no longer wish to handle transfer orders. Currently, they are studying at Hua11.com to open their own physical stores or floral studios!

Why is this their reaction? In this article, we will unveil the mysteries of the flower transfer order platform.

I. The Operational Logic of the Flower Transfer Order Platform

Let's first examine the entire business process of flower transfer orders:

In the diagram, the blue solid line represents the steps expected by the actual flower buyer and recipient. The area enclosed by the yellow dotted line illustrates the operations of the transfer and order-receiving platform.

In essence, the flower sender believes that by placing an order through the platform (unaware initially that it is a transfer order platform), someone will create flowers locally for the recipient, and the platform will finally deliver the flowers.

It seems no different from buying flowers at a local flower shop.

However, the flower sender is obviously unaware of the numerous intermediate steps their order undergoes before reaching the recipient.

This intermediate process is the root cause of the chaos within the transfer order platform. How do they operate?

1. For the platform to receive orders, it must be accessible to flower senders.

Thus, these platforms will appear in major traffic concentration areas, such as:

- Taobao, Tmall, JD.com

- Group-buying apps

- Public accounts and apps for flower ordering

- Independent flower ordering websites

And so on.

Generally, the operators of these platforms are well-versed in the operational rules of the Internet and apps. Their goal is very clear: to capture traffic and enable contact with flower senders. This is the first step.

2. Receive all orders.

These transfer order platforms may have dedicated staff to receive orders, answer inquiries, and handle after-sales. That is acceptable.

Worse still, the platform might be merely an empty shell. It could be just one person operating multiple platforms, then finding order-receivers (like the students mentioned earlier) to fulfill the roles of order reception, inquiry response, local production, and after-sales.

Importantly, they will undoubtedly accept all orders first. Regardless of the price or location, they accept orders first.

Their logic is that as long as they have orders, they can surely find someone locally to make the flowers for the recipient.

3. Find local flower shops to transfer orders.

If the platform already has cooperative flower shops in the recipient's local area (the platform typically has a franchise channel for interested flower shops to join), they will prioritize these shops.

If not, they will search for local flower shops' contact information through various channels, including QQ groups, WeChat groups, group-buying apps, maps, etc., and then attempt to transfer the orders to them at a lower price.

Usually, they will only ask one question: Can you handle this order?

Instead of: Can you do this order well?

Because they only care about receiving the order, not about its quality. As long as the order is accepted, they will generate profits, and the business can continue.

The above outlines the operational logic of the transfer order platform.

II. Problems with the Flower Transfer Order Platform

First, we must acknowledge that the transfer order platform has certain value, primarily offering convenience for flower senders to place orders and have flowers delivered to the destination.

However, importantly, these platforms are virtual and lack physical flower shops or floral studios.

They depend on other flower shops for production and delivery.

For these platforms to survive, they inevitably take a portion of the profit, and the flower shop, as the production unit, naturally retains a portion of the profit as well.

Thus, the value of the flowers that actually reach the recipient has been significantly reduced.

For instance, if the flower sender purchases flowers worth 300 yuan, the value of the flowers that reach the recipient may only be 180 yuan or even less.

Moreover, due to the low order-receiving price and the lack of customer loyalty, if the physical store is busy, it will certainly prioritize its own customers over transfer orders.

Therefore, the complaint rate for transfer order platforms remains high, as evidenced by public media reports:

[A certain flower delivery website was criticized by users for not delivering flowers on time, and the customer service was dismissive.]

[Promised to deliver flowers within three hours but not received in three days. Online shopping has become a new hotspot for complaints.]

Thus, logically, the orders on the receiving platform are mainly of low quality and low price.

Truly ambitious flower shops capable of producing high-quality flowers, such as those opened by Hua11.com students, generally do not participate in these platforms and do not accept their transfer orders.

These quality flower shops, with their own product and service reputation, have managed to attract and retain many high-quality customers and do not need to rely on transfer orders for survival. Even if they accept transfer orders, it is only as an auxiliary task during idle time.

The above should provide you with a clear understanding of the flower transfer order platform. Now that you are aware of the operational logic of these platforms, would you still consider participating?

Copyright Statement:

This article is an original creation by Hua11.com and is included in the “How to Run a Flower Shop and Floral Studio” Ebook. The content of this article may be periodically updated and is initially published on the Hua11.com official website blog. You can find the article at this link: https://hua11.com/blog/4712.html.

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