[Hua11.com Original] According to our backend data, as of 2022, the articles from the book "How to Run a Flower Shop and Floral Studio" have been freely and publicly released on high-quality platforms such as the blog of the Hua11.com official website and Zhihu, and have been read more than 1.5 million times in total.

A considerable number of our students discovered us by reading this book. Most students share the same sentiment: the content is practical and down-to-earth.

And because the students have a foundation in this knowledge, communication with us is smoother. That is to say, the learning effect is better.

Examples of student feedback on this book:

Thank you for the students' feedback.

The knowledge points and experiences mentioned in these articles are all summarized from our participation in the operation of chain physical flower shops in the past few years. They also incorporate the multiple entrepreneurial experiences of the Hua11.com team before, which can be said to be quite precious.

So students often ask why Hua11.com openly shares such valuable experiences for free? And it is written in great detail and is very useful. Logically, it could have been made into a paid course.

Yes, if following the general business philosophy, this content could be sold as a paid course (nowadays "content payment" is popular), and it has almost no cost (not involving the consumption of flower materials, no need for a physical flower shop, and it can be in the form of large classes with a high degree of replication), presumably it would earn a lot.

However, this is inconsistent with the basic business philosophy of Hua11.com.

From the very beginning of its establishment, we have designed the business model from the perspective of the entire floral industry.

We are practitioners, not academics.

We hope that our pioneering "practical floral art training" model can truly cultivate outstanding and business-savvy florists for the industry, rather than just "another training school". Only by opening up all our business and craftsmanship knowledge and sharing everything can we achieve this goal.

Does it sound great? Perhaps it does, perhaps it doesn't. It doesn't matter.

The founding place of Hua11.com is in Guangzhou.

Guangzhou is a veritable "Flower City". Every season, it is full of colorful and distinctive flowers, and the locals take pride in it. However, there is not a nationally recognized floral training brand, nor a strong chain of physical flower shops. Well-known flower shop brands are concentrated in places like Shanghai, where there is abundant social capital. This is a rather regrettable situation.

In the early days of Hua11.com's establishment, I spent more than 3 months visiting almost all the flower shops of all sizes in Guangzhou.

We found that the average operational level of this industry still remains at a very primitive stage, typically operating like small workshops. There are almost no flower shops that operate using modern, advanced management methods (Don't assume that joining some group-buying websites is modern operation).

So, we saw a lot of opportunities. At the same time, we also felt that there is a long way to go.

Some students would also ask, since you disclose so much information, aren't you afraid of others copying?

We are well aware that this is difficult to avoid, but it will not stop our sharing.

In fact, we have already found that some training institutions have quoted our public materials, removed our copyright statement, and replaced it with their own, even turning it into paid courses.

I can only say that Hua11.com has gained a certain reputation nationwide. Even students from 15 countries (as of the first quarter of 2021 statistics) have come especially to study.

Those who pay attention to floral art training will know that the "practical floral art training" model, the category concept of "light arrangement," were pioneered by Hua11.com, "How to Run a Flower Shop and Floral Studio" is the original work of Hua11.com, and Hua11.com is a registered trademark. If someone has intentions regarding these copyrights, they will bear certain legal, regulatory, and moral risks.

In addition, "openness" itself is a competitive barrier.

The more open the corporate culture is, the easier it is to attract people with the same values, the more it can tolerate various exceptions, and the easier it is to move in the right direction.

Apple, with its excellent closed ecosystem, has the highest market value in the world; but Google (Alphabet), with its completely open architecture, has also gained global recognition. If only looking at the most basic business philosophy, we prefer the open Google culture.

No more sentimental words. On the road of floral art, we will have setbacks, may fail, or even disappear, but this does not prevent us from striving towards our ideals and making some humble contributions to this beautiful industry in our hearts.

Copyright Statement:

This article is an original creation by Hua11.com and is included in the “How to Run a Flower Shop and Floral Studio” Ebook. The content of this article may be periodically updated and is initially published on the Hua11.com official website blog. You can find the article at this link: https://hua11.com/blog/4718.html.

Reproduction of this article is permitted, provided that it is reprinted in full and all copyright information is retained. Any form of plagiarism, whether partial or complete, is strictly prohibited. Legal action will be taken against violators.

The work titled “How to Run a Flower Shop and Floral Studio” is copyrighted by Hua11.com. Additionally, the “Practical Floral Training” model and the concept of “Light Decoration” are original creations by Hua11.com. The trademark “花艺意” is registered and protected by relevant national laws.