——Founder of the "Practical Floristry Training" model,
Author of "How to Operate a Flower Shop and Floral Studio",
Member output unit of the "Flowers 24 Hours" National Outstanding Florists Alliance
花艺意® is the industry's unique 'craftsmanship + management' combined 'practical floristry training' model, which can ensure the learning outcomes of students to the greatest extent.
花艺意® has opened 10 flower shops and 2 floral studios, with a wealth of experience. The process of learning at 花艺意® is the process of truly learning to replicate our flower shops.
(Click here to view some of our store opening history)
No need for fancy tricks, just learn something real and practical.
This book is richly illustrated and provides detailed examples on how to successfully operate a modern flower shop and floral studio. The content is a summary of the valuable experience accumulated by 花艺意® over the years. So far, it has more than 150,000 words and over 50 practical articles, which can be read for free on this site and on high-quality platforms such as Zhihu columns. The monthly readership has exceeded 30,000 people.
花艺意® is positioned in the mid-to-high-end market, focusing mainly on modern Western and Korean styles.
"花艺意®" and "Flowers 24 Hours" are both our original floral design brands.
"Light decoration" ability is an essential skill for modern florists.
It's the beginning of your journey to becoming a floristry instructor.
Irregular student follow-up system (click to enlarge).
Professionalism and dedication are their self-imposed standards.
(Partial Student Wall)
Our students have expanded beyond South China to all corners of the country. For example: various cities in Guangdong (Guangzhou, Foshan, Shaoguan, Zhuhai, Shantou, Chaozhou, Jiangmen, Zhanjiang, Maoming, Yunfu, Zhaoqing, Huizhou, Meizhou, Heyuan, Shanwei, Yangjiang, Qingyuan, Dongguan, Zhongshan, Jieyang...), Shenzhen, Guangxi, Hainan, Hunan, Hubei, Henan, Hebei, Fujian, Zhejiang, Jiangsu, Yunnan, Anhui, Chongqing, Sichuan, Jilin, Shandong, Heilongjiang, Xinjiang, Inner Mongolia... and so on.
There are even students from non-mainland regions (花艺意® has students from 14 countries).
(花艺意® Student Visit and Inquiry Area Distribution Map [Mainland Part])
At 花艺意®, we emphasize the harmonious coexistence of people and flowers. We treat our students as we would good friends, without arrogance or pettiness. Everyone has an equal relationship, and our approach is to learn the art of floristry happily, professionally, and joyfully.
Take a look at the atmosphere in our student group (click to enlarge):
Do you like it? <(▰˘◡˘▰)>
Come on, join us now!