[Hua11.com Original] Recently, more students are venturing into opening flower shops and studios. However, there's a twist: some students express a desire to take an innovative route and create a distinctive model. For instance:

- Combining flowers with coffee

- Specialized stores for fruit bouquets (using bouquet-wrapping techniques to encase fruits)

- Dedicated shops for dried or permanent flowers

These innovative ideas are fantastic! The industry thrives on such creative forces. Yet, I often pose two critical questions:

- Where is your target customer group? Who do you envision paying for your business?

- Why would they choose to invest in your business?

Unfortunately, many students struggle to answer these questions or provide vague responses. In reality, these inquiries are pivotal. One pertains to your marketing direction, while the other relates to your business's necessity. If acquiring customers proves challenging, survival becomes an uphill battle. Similarly, if your business lacks value, failure looms.

We consistently advocate for the MVP (Minimum Viable Product) approach—an efficient method for trial and error, along with incremental improvements. (Refer to: [Hua11.com · Flower Shop Startup Series 4] How to test the feasibility of opening a flower shop or studio in the cheapest and fastest way?) However, remember that this hinges on a well-scrutinized and reasonable business concept—not a random idea.

Keep in mind that pursuing the wrong direction amplifies the cost of failure. So, how can we ensure our idea withstands scrutiny? This article provides the answer: logical deduction.

Originally rooted in mathematics, logical deduction is synonymous with reasoning. It formalizes the reasoning process through various chart forms, hence its name. Since it involves reasoning, it naturally delves into analyzing different situations. Each scenario presents a distinct entry point, yielding varying outcomes based on internal logic. Think of it like the Super Mario games you love to play (Oops, accidentally revealed your age! :-)):

(Image from Internet)

Regardless of how the Mario Brothers navigate—whether they choose different chimneys or encounter diverse obstacles—they always reach the finish line. This exemplifies the correctness of logic. As long as your reasoning is sound and you proceed step by step, variations in speed or score won't impact the ultimate result: you'll reach the finish line.

Applying this concept to business, consider drawing out the roles and resources involved before launching. You don't necessarily need computer tools (especially if you're not familiar with them; they can distract from essential processing). A simple pen and paper suffice, allowing easy modifications as needed.

Now, envision yourself as a customer. Map out the process for addressing specific needs (the problems you aim to solve). Simultaneously, assess whether the identified roles and resources can collaborate seamlessly and whether the logic aligns with your expectations. If any approach fails, it reveals a loophole in your model. You'll need to establish rules to close that gap or explore an alternative path—much like playing a game.

The following logical deduction diagram was created by a Hua11.com student using the gamification method described earlier. It compares a contract and analyzes a partnership plan. Here's the brief situation:

- Hua11.com student A partners with a florist named Lin to open a store, renting a booth in a specific villa.

- This villa employs a joint operation approach, combining various projects such as floral art, manicure services, beauty treatments, and yoga. The landlord also participates in part of the operation, making the overall situation complex.

- Simultaneously, student A signs a partnership contract with florist Lin, who, as the representative, signs the lease contract with the landlord.

Using the logical deduction method, the student gamified the contract terms. Unfortunately, several loopholes emerged:

- The other party's breach of contract cost is too low.

- The risk of losing her own principal is relatively high.

- Lack of an exit mechanism.

Clearly, such a contract cannot be signed; the loopholes must be addressed first.

At Hua11.com, we've employed logical deduction multiple times to write risk warning articles for our students. For instance:

- [Hua11.com · Flower Shop Risk Defense Series 2] Revisiting partnership: Two florists team up to open a flower shop/studio. How is this idea?

- [Hua11.com · Flower Shop Business Models Analysis Series 1] Will combining a flower shop with coffee/cake/desserts/afternoon tea be a successful joint venture?

We often receive cooperation invitations, but if logical deduction reveals flaws, we decline. We recognize that the business landscape resembles a battlefield. If basic logic fails, practical execution is bound to falter.

During the initial design of Hua11.com's business model, extensive logical deductions occurred—complex and multifaceted. The results visible to everyone, or even to ourselves, may represent only a fraction—perhaps 1/10 or 1/20—of the entire model. Yet, it steadily progresses along the originally charted course.

Joining Hua11.com, whether as colleagues or students, means benefiting from these business logics' protective shield.

In summary, innovative student ideas should withstand the test of logical deduction. If the logic checks out, the general development direction will align with the original design. Speed matters less; minor deviations won't prevent the ship from following its established route.

Now, let's address the question: Does flower entrepreneurship require being 100% ready before starting? Measuring success rates, a logically calculated business model has roughly a 50% chance of winning. The rest depends on resource coordination and individual/team execution.

From this perspective, for flower entrepreneurship, solid logical deduction and solutions for all involved situations allow you to start—even with just 1% of the resources. Your odds of success already exceed 50%.

In the future, persistently pursuing a stable, rolling development route will outpace most competitors. (Refer to: [Hua11.com · Flower Shop Startup Series 3] Discover the 'rolling' internal investment strategy for your flower shop or floral studio)

Now, take your pen and paper—it’s your turn to give it a try!

Copyright Statement:

This article is an original creation by Hua11.com and is included in the “How to Run a Flower Shop and Floral Studio” Ebook. The content of this article may be periodically updated and is initially published on the Hua11.com official website blog. You can find the article at this link: https://hua11.com/blog/4675.html.

Reproduction of this article is permitted, provided that it is reprinted in full and all copyright information is retained. Any form of plagiarism, whether partial or complete, is strictly prohibited. Legal action will be taken against violators.

The work titled “How to Run a Flower Shop and Floral Studio” is copyrighted by Hua11.com. Additionally, the “Practical Floral Training” model and the concept of “Light Decoration” are original creations by Hua11.com. The trademark “花艺意” is registered and protected by relevant national laws.