[Hua11.com Original] This article originated from a conversation with a Hua11.com student:

In fact, I encounter this type of question almost every week. We don't need to delve into the content, but this conversation reflects the state of students who are planning to learn floral art and prepare to open a flower shop or studio: confusion.

This is entirely normal. Who hasn't experienced a period of confusion? Job changes, relationship changes, shifts in entrepreneurial direction, changes in life path... Numerous situations can leave us feeling bewildered. The essence of these confusions boils down to one thing: the person involved is experiencing uncertainty.

Due to this uncertainty, we instinctively seek opinions from various angles, attempting to find a direction that can reasonably alleviate our anxiety. However, our sensitivity to different information can lead to a dilemma. If we encounter an "opinion" that contradicts the preset direction in our hearts, we naturally seek more evidence to validate this "exception." Conversely, we may seek additional opinions that support our initial direction, reinforcing our confidence in it. Hence, conversations like the one at the beginning are quite understandable.

Drawing from my personal experience, I've likely faced more periods of confusion than many people. Nevertheless, I've gradually discovered effective ways to alleviate this anxiety and swiftly move past moments of uncertainty.

Now, let's explore these three effective methods. Applying them simultaneously can help you complete tasks more efficiently and shorten the period of confusion.

Let's take a look at these three methods:

First, Thorough Research

Before entering the flower industry, we dedicated a total of three months to conducting a comprehensive analysis of the entire industry. During that time, we rode bicycles, engaged in conversations, observed, and summarized our findings from each flower shop—door by door—to draw firsthand conclusions. Instead of relying solely on internet materials (later in this article, we'll explain why we avoided this approach), we emphasized personal experience and direct observation.

The validity of your conclusions depends on investing time in research, analysis, hands-on experience, and practice. By doing so, you ensure that your understanding remains grounded and less susceptible to external influence. When others attempt to sway your perspective, ask them for concrete evidence based on practical experience. If they can't provide such evidence, stand firm in your own conclusions. Following others' opinions is the easiest path, but relying on hearsay? That simply doesn't cut it.

What did our research process entail? Here's a reference list:

1. Observe these flower shops:

- Location

- Area

- Layout

- Shop name

- Decoration style and color tone

- Shop positioning

- Soft decoration materials

- Lighting settings

- Window displays

- Material configurations

- Types and quantities of flower materials

- Style, positioning, and pricing of floral works

- Business scope of the flower shop

- Demographics of the surrounding population

- Attributes of people entering the store

2. Engage with shop owners, managers, florists, and employees as a customer to inquire about:

- Staffing and division of labor within the flower shop

- Promotion methods

- Customer sources

- Customer quality (transaction unit price, repurchase rate)

- Purchase channels

- Sales volume and profit margin

- Garbage disposal plans

- Urban management and property management scope

- Complaints

- Problems to be solved

- Unsolved issues

3. Estimate the following:

- Cost of opening a store or studio

- Operating costs

- Customer acquisition costs

- Competitive landscape

- Quality of customer flow

- Operational challenges

- Sources of profit and growth potential

4. Take action:

- Develop and refine an investment plan for opening a physical store or floral studio

- Create and enhance an operational plan

- Address challenges

- Optimize product structures (floral works)

- Identify and establish competitive advantages

- Strengthen competitive barriers and build a moat

We approach flower shop operations from an enterprise management perspective. If you lack the resources for extensive research like we did, consider personally visiting several flower shops in different areas to understand their styles and operational conditions. Alternatively, if you're a Hua11.com student, engage with our participating physical stores and student outlets—you'll gain more accurate insights than sitting in front of a computer.

Mastering accurate information will steady your resolve and dispel anxiety.

Second, Instant Feedback

This method is highly effective and can swiftly dispel your confusion. But what exactly is "instant feedback"?

Let's start with a question: Have you ever played "PlayerUnknown's Battlegrounds"?

(Image from Internet)

If you haven't heard of it, perhaps you've played classics like "Tetris" or "Snake"? (Be mindful not to reveal your age too much! :-))

What makes these video games so popular? Why do players find it hard to tear themselves away and keep coming back for more? One crucial factor is that these games provide immediate responses to every action, no matter how small:

- You pick up a more powerful weapon, and your combat effectiveness instantly increases.

- The falling block completes a row, and the entire row disappears, earning you points.

- Your controlled snake consumes food, and its length immediately grows.

This concept of "instant feedback" ensures that your efforts receive timely responses—no waiting around for days, weeks, or months. It's the secret sauce behind addictive game design, keeping players engaged and immersed.

Now, how does this relate to opening a flower shop or starting a studio? Well, the entrepreneurial direction and floral project you choose should also give you that "cool" feeling. Every action you take should yield immediate feedback from customers, allowing you to adjust your services accordingly. Only then can you reduce frustration and build the confidence to persist.

For instance, before enrolling in floral art classes, consider the following steps (using Hua11.com's guarantee system as an example):

1. Swift Auditing Appointment: Don't procrastinate—schedule an audit promptly. Immediate experience feedback awaits.

2. Sign Up for Learning: Based on the audit results, decide if the training institution suits you, and enroll quickly. Learn, practice, and gain operational experience alongside teachers and classmates.

3. Practice Continuously: Whether in a physical store or not, keep honing your skills and gathering insights.

Remember, the longer this cycle of learning and feedback, the more information you accumulate. However, excessive contemplation might hinder your full commitment. Sometimes, overthinking isn't beneficial.

After learning and before launching your business:

- Start Small: Dive into simple projects, mentally "operating" your flower shop. You don't need a physical store initially.

- Address Problems Promptly: When challenges arise, improve immediately.

Avoid lingering in the "searching" and "waiting" phases. Take decisive action, step into the positive "execution" stage, and receive valuable feedback from customers. They'll guide you toward the right direction, and Hua11.com's teachers will be there to assist you.

Quick practice—some of those blind guesses and confusing moments will vanish.

Third, Take Things as They Come

This mindset is crucial. When starting a business, unexpected situations often arise—whether they block progress or necessitate a change in direction. Adopting a "take things as they come" mentality allows you to view these unexpected events as part of the "normal" range. You'll adapt and remain open to the possibility that such situations could lead to new business directions. By stepping outside your current business perspective, your vision broadens, your thinking becomes more expansive, and your mental state stabilizes. An inclusive mindset shatters confusion, making room for various possibilities.

Now, let's recap the three effective methods we've discussed for relieving entrepreneurial anxiety and navigating the confusion of opening a flower shop:

1. Thorough Research: Conduct on-site investigations rather than relying solely on internet materials. Beware of superficial, clickbait-style articles that lack practical experience. Insiders recognize these as empty talk without substance.

2. Instant Feedback: Seek immediate responses to your actions. Just like in video games, where every move yields feedback, apply this concept to your business decisions. Swift adjustments based on feedback reduce frustration.

3. Taking Things as They Come: Embrace unexpected situations as part of the journey. Consider them within the "normal" range and remain adaptable. A broader perspective leads to stability.

As entrepreneurs, we crave in-depth thinking, effective guidance, and nourishing content. That's precisely what "How to Run a Flower Shop and Floral Studio" by Hua11.com offers. This book combines theory and practical experiences, providing directional guidance to reduce anxiety and empower you to run your flower business confidently. Its detailed approach has even earned comments like, "I always look forward to your 'thesis' every time."

This book holds immense significance for aspiring floral entrepreneurs.

Copyright Statement:

This article is an original creation by Hua11.com and is included in the “How to Run a Flower Shop and Floral Studio” Ebook. The content of this article may be periodically updated and is initially published on the Hua11.com official website blog. You can find the article at this link: https://hua11.com/blog/4676.html.

Reproduction of this article is permitted, provided that it is reprinted in full and all copyright information is retained. Any form of plagiarism, whether partial or complete, is strictly prohibited. Legal action will be taken against violators.

The work titled “How to Run a Flower Shop and Floral Studio” is copyrighted by Hua11.com. Additionally, the “Practical Floral Training” model and the concept of “Light Decoration” are original creations by Hua11.com. The trademark “花艺意” is registered and protected by relevant national laws.